dirtgirlworld heading to Sprout on Earth Day

March 22, 2010 by Kate Calder

24-hour preschool channel Sprout is launching Aussie prodco mememe’s dirtgirlworld State-side on Earth Day, April 22.

Sprout’s Dig Into Earth Day with dirtgirlworld marathon is scheduled as a three-hour block that features select episodes of the eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living.

Games, crafts and environmentally friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. EST. The series is distributed by Toronto-based Decode Enterprises.