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British energy company signs on Aardman to produce commercial spot

Aardman's Wallace and Gromit are set to star in npower's new TV commercial aimed at delivering the message of sensible energy consumption to consumers.
March 19, 2010

Aardman’s Wallace and Gromit are set to star in npower’s new TV commercial aimed at delivering the message of sensible energy consumption to consumers. The new advertising campaign created by VCCP for npower, breaks on April 1 across the UK.

The spot opens in a darkened room where Wallace is in a state of panic. Hidden behind a cushion he watches a horror movie on his latest invention, a homemade widescreen TV, which consists of multiple TV’s cobbled together and which is an energy-consuming monster. The savvier Gromit saves the day when he receives advice from customer care advisor Penny on how to cut energy consumption.

The commercial is part of an exclusive npower series of animations created by Aardman Animations and VCCP.

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