E1 bolsters Ben and Holly licensing program

March 18, 2010 by Gary Rusak

E1 Entertainment has inked five more partners for its growing UK-based Ben and Holly’s Little Kingdom licensing program.

Wesco, Trademark Collections, MV Sports, Gemma International and Rudolph Stein will join the program bringing the number of UK licensees to 18.

Wesco will create a range of children’s watches, wall clocks, LED lanterns and gifts. Trademark Collections is creating a range of bags and umbrellas, Gemma International will develop greeting cards and packaging, MV Sports is looking after leisure products and Rudolph Stein is handling the hair accessories and jewellery category.

The brand is gearing up for the mass retail rollout in July when the full licensed product range will be hitting stores across the UK.