The new Hasbro/Discovery Kids kidnet, The Hub, is stacking its ranks with six senior executives in time for its launch in late 2010.
Joining the network are Joshua Meyer as SVP of business and legal affairs, Jordan Beck, as VP of creative services and on-air promotions, Lou Fazio as VP of scheduling, acquisitions and planning, Greg Heanue as VP of marketing and promotions, Fred Poston as VP of operations, and Michael Ross as VP of production and post-production.
Meyer will work directly with The Hub’s CEO and president Margaret Loesch on production and talent deals, acquisitions, licensing, marketing, promotions, sales, operations, new media, digital distribution, copyrights, clearances and corporate regulatory and tax issues. He joins the network after serving as co-general counsel and SVP of business and legal affairs for Cookie Jar Entertainment since 2005.
Tasked with effectively communicating The Hub’s positioning and differentiating the brand to target audiences, Beck comes from start-up network ReelzChannel, where he was SVP of creative services, responsible for on-air promotions and off-air advertising and he also oversaw promotional spots for on-air, advertising and affiliate presentations for Fox Kids.
Fazio will source creative programming as well as strategize program planning and program scheduling. He was formerly VP of program strategy and acquisitions at the Game Show Network and prior to that he was responsible for all scheduling and planning for Toon Disney, now Disney XD, and ABC Kids.
Heanue comes to The Hub from The Weather Channel as VP of consumer and ad sales marketing. Previously, he was the senior director of marketing at Cartoon Network. In his new role at The Hub, he will develop marketing and promotion strategies, driving brand awareness and enhancing brand image.
Poston will be responsible for the all operational processes and workflows used for the launch and ongoing operations for The Hub. He was previously an operations executive at Reelzchannel, TV Guide, ABC Family and the WB Television Network.
Finally, Ross will oversee the development and execution of production and post-production for The Hub’s programming. He will identify, evaluate, and recruit suitable production companies and producers. Ross was the head of production and executive producer for Baby Einstein and Disney Baby.