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Target inks more licensing deals for PlayStation IPs

London-based Target Entertainment has lined up several new Euro licensing deals for a number of Sony Playstation properties.
March 15, 2010

London-based Target Entertainment has lined up several new Euro licensing deals for a number of Sony Playstation properties.

Impact International has signed a deal to create a range of products based on the action/adventure game Ratchet and Clank, including plush, beanies, keychains and bobbleheads. Impact will also develop figurines from Buzz!, the interactive, social quiz show game and one of Sony Computer Entertainment Europe’s biggest franchises, across the EMEA territories. The licenses for both IPs cover the UK, Eire and the Middle East.

Licensing interest in PlayStation’s older-skewing action games is also starting to build. DC Comics has signed a worldwide deal to produce figurines based on the action combat game Killzone, while in France, Talents Distribution now holds the apparel and accessories license for God of War in that territory.

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