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Cookie Monster now hungry for digital data

Sesame Workshop, the nonprofit educational organization behind Sesame Street, has tapped ATP Electronics, designer of flash storage drives, to create Sesame Street Video USB drives for the US market.
March 15, 2010

Sesame Workshop, the nonprofit educational organization behind Sesame Street, has tapped ATP Electronics, designer of flash storage drives, to create Sesame Street Video USB drives for the US market.

The collection includes seven iconic characters, such as Big Bird, Elmo, Cookie Monster and Grover, as well as the Sesame Street street sign.

The drives will be available at US retailers next month and will have the capacity to hold more than 400 photos, songs and other content.

Each drive comes with a complimentary character-specific full-length home video, including The Best of Elmo and Abby in Wonderland.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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