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Timmy Time gets detergent deal

Bristol, UK-based Aardman Rights has secured a promotional partnership that will attach preschool brand Timmy Time to a UK-wide promo campaign for Fairy Non Bio and Fairy Fabric Softener.
March 15, 2010

Bristol, UK-based Aardman Rights has secured a promotional partnership that will attach preschool brand Timmy Time to a UK-wide promo campaign for Fairy Non Bio and Fairy Fabric Softener.

The campaign will launch in April across the major retailers in the UK, offering consumers three unique Timmy Time books to collect. Consumers need only to send off their receipt to prove they have bought a Fairy product to redeem each book.

The campaign is expected to reach more than 20 million households, and will be supported with a comprehensive integrated media buy, including TV and press advertising.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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