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Marvel expands partnership with Reebok for retail exclusive

New York City-based Marvel Entertainment has expanded its partnership with footwear giant Reebok to launch a collection of children's sneakers featuring Marvel's Spider-Man.
March 8, 2010

New York City-based Marvel Entertainment has expanded its partnership with footwear giant Reebok to launch a collection of children’s sneakers featuring Marvel’s Spider-Man.

The new line expands on Marvel’s relationship with Reebok, which initially began in spring 2008 with The Incredible Hulk and Iron Man shoe lines.

Designed exclusively for a spring launch at US retail store Finish Line, the sneakers features new designs and will be supported with in-store signage and graphics.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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