News

Chorion taps AT New Media as interactive consultant

UK-based producer and distributor Chorion has appointed Brit licensing agency AT New Media, specifically its Brands Division, as its global interactive consultant for the Mr. Men and Little Miss brand.
March 8, 2010

UK-based producer and distributor Chorion has appointed Brit licensing agency AT New Media, specifically its Brands Division, as its global interactive consultant for the Mr. Men and Little Miss brand.

AT New Media will introduce the brand to the interactive gaming category, securing third-party multi-platform licensing deals. Targeted platforms include PCs, games consoles, hand-held games and mobile phone devices.

The deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss Brands.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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