Munich, Germany-based brand management and media company m4e, has now taken over the exclusive licensing and marketing of the new KI.KA preschool brand KiKANiNCHEN. The commission includes Europe’s German language regions and alongside classic licensing also includes the audio and video.
A licensing program directed towards TV beginners, 3- to 6-year-olds, is underway and the licensed products will emphazise the quality, credibility and knowledge transfer through playing, to comply with the mandate of public and communal TV.
The development and implementation of KiKANiNCHEN is one of the major programming strategies of the public children’s channel and it offers the preschool world in KI.KA a name and face as well. Supported by her friend Christian, the Kikaninchen figure accompanies the youngest TV audience through the series.