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Chorion seals slew of deals for Mr. Men and Little Miss brands

UK-based Chorion has secured new merch and broadcast licensing deals for its Mr. Men and Little Miss brands across the US and Latin America.
February 24, 2010

UK-based Chorion has secured new licensing deals for its Mr. Men and Little Miss brands across the US and Latin America.

In the US, toy manufacturer Flapjacks has been appointed to produce a range of luggage tags, flip journals and vinyl figures. As well, Paper Magic Group will launch stickers, seasonal gift-wrap and Valentine’s themed products.

Ouchies, creators of adhesive bandages designed specifically for kids, has produced Mr. Men and Little Miss bandages, available online and in stores across North America.

As a result of the recent partnership with Scrollmotion, Mr. Men and Little Miss classic books will be available at as downloadable digital books with animated interactive content on iTunes.

The latest Latin American deal signed by Chorion, United Labels has been appointed to develop a customized range of flip flops and watches for the Paris S.A Department store chain in Chile.

And finally, Chorion’s Latin American agent Exim Licensing Group has appointed apparel licensees, including Styleprint in Peru (pajamas) and the Paris S.A Department store chain in Chile (apparel, plush, slippers and toothbrushes).

The Mr. Men Show continues its worldwide rollout including broadcasters ABC Australia, Cartoon Network Asia, Korea and Japan, Canal J Russia, TG4 Ireland, True Visions Thailand, Happy TV Serbia, Disney Taiwan and RTP Portugal all taking the 104 x 11-minute, 2-D animated series.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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