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Cookie Jar launches branded play at My Gym locations

Cookie Jar Entertainment and My Gym Children's Fitness Center have joined forces to launch Mommy & Me Free Play at My Gym locations across the US.
February 23, 2010

Cookie Jar Entertainment and My Gym Children’s Fitness Center have joined forces to launch Mommy & Me Free Play at My Gym locations across the US.

Set to begin in January 2010, the branded play sessions are the newest addition to the chain’s age-appropriate fitness programs, music and arts and crafts classes.

Mommy & Me was developed in 1979 by child development psychologist Dr. Cindy Nurik as a series of classes for new moms with the aim of socialization and developmental play for their kids, with the added benefit of social networking and support for parents.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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