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4Kids Entertainment picks up rights to new story platform

New York City-based 4Kids Entertainment has been named worldwide merchandising and licensing agent and brand manager for Israel-based technology company Castle Builders.
February 23, 2010

New York City-based 4Kids Entertainment has been named worldwide merchandising and licensing agent and brand manager for Israel-based technology company Castle Builders.

Castle Builders has developed Computerized Storybook, a multimedia software application with a unique interface that narrates children’s stories and incorporates rich multimedia and animation.

The software is designed to create a unique experience for the user featuring audio and video and movement such as a book flipping feature, story narration, translation and picture navigation.

4Kids plans to secure rights to popular children’s titles that will work on the new platform.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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