News

In the Night Garden mag to hit Indonesian market

A magazine based on preschool series In the Night Garden is set to launch in Indonesia following a new licensing deal between BBC Worldwide and PT Media Griya Harmony.
February 22, 2010

A magazine based on preschool series In the Night Garden is set to launch in Indonesia following a new licensing deal between BBC Worldwide and PT Media Griya Harmony.

The deal also includes a similar magazine based on the BBC Worldwide IP Charlie and Lola.

The first issue of the In the Night Garden mag, which will contain 20% local content, goes on sale on February 22 with an initial print run of 70,000 copies.

The Indonesian deal follows similar licensing pacts in China, Middle East, Australia and Poland. The magazine has a circulation of 67,454 in the UK.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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