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Breakthrough brings Spain-based toyline to life with new TV series

Toronto-based producer/distributor Breakthrough Films & Television and Spain's MartoMagic and PPI Worldwide Group are teaming up to develop a television series inspired by collectible toy brand, Gogo's Crazy Bones.
February 17, 2010

Toronto-based producer/distributor Breakthrough Films & Television and Spain’s MartoMagic and PPI Worldwide Group are teaming up to develop a television series inspired by collectible toy brand, Gogo’s Crazy Bones.

Gogo’s Crazy Bones features hundreds of characters in multiple colors and designs for collection and use in various games. Available in three packs, five packs and collector tins, each Gogo’s Crazy Bones character has its own personality, strength, power, and score to enhance collectability. Released to the mass retail market in 2009, the toys are available in the US, UK, Spain, Germany, Canada, South Africa, Brazil, Colombia, Peru, Chile, Benelux, Australia, New Zealand and the Nordic region.

Breakthrough will be working alongside Martomagic and PPI to create a children’s series based on the Gogo’s Crazy Bones characters, with storylines that will appeal to the property’s established international fan base and attract new audiences around the world.

Owned by Martomagic and PPI Worldwide Group, the IP is repped by UK-based Bulldog Licensing. Joy Tashjian Marketing Group is the North American licensing agent acting on behalf of the brand in that territory.

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