CBS Consumer Products has brought on more than a dozen licensees to launch a new merchandising line for the tween/teen-targeted feature film Beastly, opening across the US and Canada on July 30.
Products will include merchandise from the apparel/accessory, gift, toy/game, social expression, publishing, stationery and costume categories. Starring Vanessa Hudgens (High School Musical) and Alex Pettyfer (Wild Child, Stormbreaker), Beastly is an edgy romance about learning how to see past the surface to discover true inner beauty.
CBS Consumer Products has lined up a comprehensive list of licensees to support the IP, including Jerry Leigh and Accessory Innovations (apparel and accessories), Bif Bang Pow and Fundex (toy/game category), and Storm City (video games).
Also signed on for worldwide rights is HarperCollins, which is publishing an original novel. In the US only, licensees include Accessory Innovations (tote bags, wallets, bag clips, messenger bags, cross-body satchels, key chains and bookmarks), C&D Visionary (stickers, patches, magnets, buttons, key chains, (non-lenticular) bookmarks), Genki Wear (fragrances), Hallmark (greeting cards and other social expressions), Jerry Leigh (fashion T-shirts and hoodies), LTL Prints (removable wall art), Rock Paper Pencils (lenticular journals, bookmarks, pens and stationery), and Scorpio (posters). Other licensees include Sticker You (stickers, decals, static clings and appliqués) and Philcos (t-shirts, hoodies, sweatshirts, mood jewelry, blankets, headwear, glassware, buttons, wallets – Canada only).