American Greetings Properties has launched a new network of 14 websites across the globe for its iconic Strawberry Shortcake property and her new home, Berry Bitty City, mirroring the official US site at www.strawberryshortcake.com.
The network of sites offers a range of games, activities, downloads and videos, where girls can visit different locations in Berry Bitty City, with production services provided by North South Studios.
Meanwhile, Gabrielle Oliff has joined the American Greetings Properties team as marketing director. She comes to the company from The Beanstalk Group, where she served as brand director, and her resume boasts experience from HIT Entertainment and Fisher-Price in the areas of marketing, branding and licensing on IPS such as Seventeen Magazine, Winnie the Pooh, Thomas the Tank Engine and Angelina Ballerina. Her new position will see her responsible for building brand awareness and the licensing portfolio for AGP’s portfolio of properties, including Strawberry Shortcake, Care Bears and Holly Hobbie.