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Marvel drives forward with new deal

In the lead-up to Toy Fair, Marvel Entertainment has signed a worldwide multi-year agreement with Maisto International.
February 8, 2010

In the lead-up to Toy Fair, Marvel Entertainment has signed a worldwide multi-year agreement with Maisto International.

The deal will see Maisto producing and marketing a range of die-cast toy vehicles and playsets featuring Marvel’s Super Heroes.

The collection is slated for a late Q2 retail launch in all US channels of retail, including mass market, collector, specialty and toy stores.

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