DHX Licensing scores new licensees, agents across portfolio

February 8, 2010 by Emily Claire Afan

Toronto’s DHX Licensing has landed a raft of deals across its slate of animated properties.

Latin American agent IMC (International Merchandising Consultants) has signed Producciones Publiexpress for Animal Mechanicals and Franny’s Feet coloring and activity books in Argentina, Paraguay and Uruguay, and Ediciones Lea for Bo on the GO! coloring and activity books for Argentina, Paraguay, Uruguay, Chile and Bolivia. The Sharpe Company reps worldwide rights for all three series.

Meanwhile, new agents Firefly Brand Management will rep Kid vs Kat in the US, The Licensing Shop is managing RDF’s Waybuloo in Canada, and toys are slated for a fall 2010 launch in the territory.

And Decode Enterprises brings on Nelvana Enterprises as Waybuloo home video partner in Canada. DHX Licensing reps Canuck L&M rights and Decode handles Canadian TV and home video rights, while RDF Rights retains rights in the rest of the world.