For the second year in a row, Scholastic Media is teaming up with specialty toy retailer FAO Schwarz to support its Clifford Be Big Campaign.
Throughout February, FAO’s New York Fifth Avenue store and FAO.com will feature a Big promo on select Clifford merch, and Scholastic will donate 10% of the net proceeds from the sale of any Be Big Clifford plush to the Be Big Fund at HandsOn Network.
The Fifth Avenue store windows will feature Clifford, as well as corresponding in-store signage. Scholastic and FAO will also host a BE BIG celebration just in time for Valentine’s Day on February 11th from 3:30 – 4:30 p.m. During the
event, guests can enjoy a special reading of Norman Bridwell’s Clifford The Big Red Dog by author and The View co-host of the Sherri Shepherd, along with a costumed appearance by Clifford and a Make Your Own Valentine activity for kids.
For more information on Clifford visit PBSKIDS.org/Clifford.