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Discovering Dora

* Nearly 26 million people in the US watch Dora the Explorer every month, including seven million preschoolers.
February 2, 2010

* Nearly 26 million people in the US watch Dora the Explorer every month, including seven million preschoolers.

* Dora ranks among the top-three series across all Nickelodeon shows on its global channels.

* The property has generated more than US$11 billion at worldwide retail.

* Dora the Explorer currently airs in 140 territories in 28 languages.

* In Australia, Dora is the highest-rated preschool show on commercial TV, attracting 150,000 viewers per episode.

* France is the second-largest consumer products market for Dora, next to the US, with 85 licensees.

* Fisher-Price has sold 65 million Dora the Explorer toys worldwide to date.

* French publishing house Albin Michel has sold more than 10 million Dora books.

* More than 20 million Dora DVDs and 50 million books have sold worldwide since launch.

* The show’s main characters were initially animals before Dora, the girl we know, was created.

* In 2005, Dora was the first Latina character to appear in the historic Macy’s Thanksgiving Day Parade.

* Dora the Explorer is a Peabody winner, NAACP winner, two-time Property of the Year winner, and a 12-time Daytime Emmy nominee.

* The Dora the Explorer brand has graced a variety of innovative and quirky products, including milk, apples, needlework sets and fish tanks!

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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