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NVCP inks children’s mattress deal with Serta

An exclusive licensing agreement between Nickelodeon & Viacom Consumer Products and Hoffman Estates, Illinois-based Serta will see the new licensee producing a line of co-branded line of children's mattresses.
February 1, 2010

An exclusive licensing agreement between Nickelodeon & Viacom Consumer Products and Hoffman Estates, Illinois-based Serta will see the new licensee producing a line of co-branded line of children’s mattresses.

The new collection will feature the likeness of popular properties such as Dora the Explorer, Go, Diego, Go! and SpongeBob SquarePants, and will be an extension of Serta’s Perfect Sleeper collection, along with stain and liquid resistant technology to help parents keep the mattress clean.

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