With the upcoming release of Tim Burton’s Alice in Wonderland on March 5, Disney Consumer Products is collaborating with a number of fashion and jewelry designers, along with teaming up with retailer Bloomingdale’s.
Jewelry designer Tom Binns, leading fashion designer Sue Wong and Swarovski, have all come on board to create a product line to bring the mystery of the film and characters to life.
Meanwhile, DCP and Bloomingdale’s are creating Alice window displays at Bloomingdale’s flagship store in New York City in early March, featuring props from the film, as well as highlighting items from the designer line, including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. There will also be a special exhibit in the contemporary sportswear department, featuring select costumes and props detailed with information from the film. Seven other Bloomingdale’s stores across the US will enhance their Alice merch displays with special signage and video screens playing behind-the-scenes footage and select bonus material.