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Hasbro renew In the Night Garden license

It looks like Hasbro will be extending its In the Night Garden toy range, thanks to a renewal of its global master toy agreement with BBC Worldwide for the popular preschool property.
January 26, 2010

It looks like Hasbro will be extending its In the Night Garden toy range, thanks to a renewal of its global master toy agreement with BBC Worldwide for the popular preschool property.

The IP is on track for a refreshed look and feel, with a new friendship theme launching this fall/winter, which will be extended across all categories and integrated into style guides, packaging and non-toy licensed ranges.

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