As the 3-D CGI Despicable Me gears up for its July 9 release, Universal Partnerships & Licensing has gotten the L&M program underway, signing a number of licensees to the film property.
They include D3Publisher (video game), Little, Brown Books for Young Readers (publishing), Namco Networks (iPhone/iPod touch game app), Hallmark (stationery/social expressions), Hybrid (apparel), Aquarius Entertainment (posters and calendars), Ceaco (puzzles), Rubie’s Costume Company (Halloween costumes), DecoPac (bakery goods) and Toy Factory (amusement plush).
Product is slated to launch this summer, and UP&L will be looking for more partnerships in the coming months.
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