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Aardman Rights lands new licensing deals

A raft of new UK licensing partners has signed on manufacture products based on Aardman Rights properties Timmy Time and Shaun the Sheep.
January 21, 2010

A raft of new UK licensing partners has signed on manufacture products based on Aardman Rights properties Timmy Time and Shaun the Sheep.

Martin Yaffe International has inked a deal to produce Timmy Time outdoor toys for summer 2010. The outdoor play equipment for the toddler and preschool market will include hoppers and outdoor sports and playground games. Baylis & Harding have also signed up to launch a range of Timmy toiletries, including bath time gift packs, while Little Star Creations is creating a line of branded stationery and children’s activity packs, and Abbey Home Media Group is producing audio story CDs.

Cheatwell Games has a range of lenticular puzzles, including Shaun the Sheep jigsaws and a Morph board game, in the works. Ethos International, meanwhile, will launch a line of Shaun the Sheep and Wallace & Gromit mugs and homeware gifts.

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