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Rainbow inks home entertainment deals in Italy and Russia

Loreto, Italy's Rainbow has closed a major deal with Italian home entertainment company 01 Distribution for the rights to its girls property, Winx Club.
January 12, 2010

Loreto, Italy’s Rainbow has closed a major deal with Italian home entertainment company 01 Distribution for the rights to its girls property, Winx Club.

The deal encompasses DVD rights to all four seasons of the show, as well as the upcoming Winx On Ice live show, touring Italy, France and Russia this spring. The DVDs will be widely supported by different Winx Club events throughout the year, including the live ice show and the launch of a second Winx feature film The Magic is Back (working title).

In Russia, where Winx Club one of the top four- to 12-year-old girls property broadcast on CTC (with an average 17.3% rating), Novij Disk have scooped up home entertainment rights for all four Winx Club series. The deal covers home video and DVD rights in Russia and former CIS.

Rainbow’s latest animated series, PopPixie will also see the inside of Russia’s home entertainment business with rights going to Hitlab Entertainment. PopPixie is an animated comedy aimed at five- to 12-year-olds, based on the entertaining and quirky pixie characters introduced in Winx Club series two.

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