News

Three new Euro agents climb into the Saddle

France's Marathon Media has appointed a trio of agents to handle L&M programs for Crawford Production's Saddle Club in three different European territories.
January 8, 2010

France’s Marathon Media has appointed a trio of agents to handle L&M programs for Crawford Production’s Saddle Club in three different European territories.

Mendia Licensing in Spain, Glam in Germany and the Netherlands’ Creators Dock have all signed on as merchandising and licensing agents for the girls IP based.

The companies will be responsible for developing the merchandising rights for the property that has already had some measure of success in France, where a number of category deals are expected to be announced in the coming months.

The Saddle Club 78 x half-hour series is co-produced by Crawford Productions and Protocol Entertainment. The series premiered in 2006 on the ABC Australia, YTV in Canada, Discovery Kids in the US, Gulli in France and PopGirl TV in the UK.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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