CNE extends co-branding deal with the NBA

January 6, 2010 by Gary Rusak

Cartoon Network Enterprises and the National Basketball Association have announced a renewal and expansion of their co-branding deal between the league and CN’s Ben 10 Alien Force.

The deal now covers the 2009/10 NBA season and will include new iterations of co-branded merchandise, including an apparel line and an all-new range of Spalding basketballs.

The product launch is set for the NBA All-Star Game in Dallas in February, and the new goods will also be distributed through NBA arenas in the US and the NBA flagship store in New York City.