Chapman Entertainment has inked Tomy as the new master toy licensee for Rah Rah The Noisy Lion, its preschool series that’s being prepped to air on CBeebies.
The five-year contract will give Tomy distribution rights in the UK, France, Benelux and Germany. The company also has the global manufacturing rights, excluding the US, for plush, arts and craft and infant preschool products, including figurines, playsets, megasketcher and soft toys. The new lines are expected to hit retail late in 2011.
Originated by Mackinnon & Saunders, the 52 x 10-minute series is being produced with Chapman Entertainment.