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Disney gets more POW! for the buck, finalizes Marvel deal

Comic book icon Stan Lee's POW! (Purveyors of Wonder) Entertainment is deepening its ties with The Walt Disney Company.
January 4, 2010

Comic book icon Stan Lee’s POW! (Purveyors of Wonder) Entertainment is deepening its ties with The Walt Disney Company. The new arrangement sees Disney getting a 10% stake in the company, enhanced rights to POW!’s creative output, along with certain exclusive consulting services, in exchange for US$2.5 million.

Walt Disney Studios entered into a first-look deal with POW! in 2007 and since then has worked closely with Lee on the development of a number of projects. Disney plans to use Lee’s original stories across various platforms, ranging from console games to motion pictures and from the boys-focused Disney XD network to mobile devices.

The agreement dovetails with Disney’s now-complete US$4.3-blillion acquisition of Marvel Entertainment, the company that owns the most iconic characters associated with Lee, including Spider-Man, The Incredible Hulk and X Men.

Under the terms of this agreement, and based on the closing price of Disney shares on December 31, 2009, Marvel shareholders will receive a total of US$30 per share in cash plus approximately 0.7452 Disney shares for each Marvel share they own.

Marvel’s assets include a library of over 5,000 characters featured in a variety of media over 70 years and businesses, including licensing, movie production and publishing.

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