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Playmates to create line of Michael Jackson figures

Costa Mesa, California-based Playmates Toys has scooped up the license to produce a line of signature figures and dolls based on Michael Jackson.
January 4, 2010

Costa Mesa, California-based Playmates Toys has scooped up the license to produce a line of signature figures and dolls based on Michael Jackson.

Global music merchandising firm Bravado granted the license to the toyco, and the first wave of poseable dolls will moonwalk onto shelves at US retailers later this year. The dolls will feature iconic images and fashions associated with the deceased music star.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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