Ratings Watch: Disney Channel, Nickelodeon

It's been a winning year for two big kidnets, as Disney Channel and Nickelodeon score some chart-topping ratings.
December 23, 2009

It’s been a winning year for two big kidnets, as Disney Channel and Nickelodeon score some chart-topping ratings.

Disney Channel brought in TV’s top-two scripted telecasts with Wizards of Waverly Place The Movie and the crossover special Wizards On Deck with Hannah Montana, along with the top two scripted TV series with Wizards of Waverly Place and The Suite Life on Deck, ranking as TV’s number one network in total day in tweens nine to 14.

2009 also stands as DC’s most-watched year on record in total day in total viewers and kids six to 11, and tied 2007 as its highest-rated year in tweens nine to 14. In primetime, it was TV’s top network in kids six to 11 and tweens nine to 14, as well as among the top two cable networks.

Its Playhouse Disney block saw all-time highs in the daypart in total viewers, kids two to five, girls and boys two to five and women 18-49. Mickey Mouse Clubhouse was TV’s number four series for the year in kids two to five, and in target kid demos, Phineas and Ferb was TV’s number one animated series.

It looks like Nickelodeon has also had a pretty stellar year, capping off 2009 as the top among all basic cable networks in total day among total viewers and all kid demos, for the year to date (December 29, 2008 to December 20, 2009).

Its Q4 brought Nick to the top with an average of 2.2 million total viewers and 3.5/1.2 million kids two to 11 and 3.1/664,000 kids six to 11 in 2009. In the quarter, it’s finished first among basic cable networks with the total viewer, kid and tween demographics, delivering 2.2 million P2+, and averaging a 3.6/1.3 million kids two to 11; a 3.2/676,000 kids six to 11; and a 2.3/488,000 tweens nine to 14. Nick also held three of the top five shows with kids two to 11 with SpongeBob SquarePants (#1), The Penguins of Madagascar (#3) and Fanboy and Chum Chum (#5).

iCarly is slated to rank as broadcast and basic cable’s top-rated series for kids two to 11, and as basic cable’s number-one kids’ show with total viewers, and SpongeBob SquarePants will cap the year as all of TV’s number-one animated show among kids two to 11, as well as cable’s top animated kids’ show with total viewers.

It’s also done well on the preschool side as the top destination for preschoolers on commercial TV, averaging a 4.0/551,000 kids two to five in total day, with four out of the top five preschool series Go, Diego, Go! (#1), Max and Ruby (#2), Dora the Explorer (#4) and The Backyardigans (#5).

About The Author


Brand Menu