A new partnership between iVillage and KidZui will see the two releasing a new internet index called Stuff Your Kids Love.
Based on KidZui’s proprietary data, the index is intended to reveal insights into behaviors and interests of kids ages three to 12, and is offered exclusively on iVillage. iVillage will also be making the KidZui browser available free to its community, while KidZui will be integrating and featuring iVillage content to parents externally.
The index will focus on different themes in the coming months, with the first featuring kids’ top internet favorites for 2009. And on that list, Barbie was the most searched toy, while ‘games’ was the most searched term and category visited. PBSKids.org was the most visited website, and www.Poptropica.com was the fastest growing website
For the full list of kids’ favorites, check out http://www.ivillage.com/measuring-stuff-kids-love/1-e-70859.