L.A.-based E-Poll Market Research has introduced its E-Score Character tool that measures the awareness and appeal of characters in the US consumer market.
The Character tool offers a deeper look at the key drivers of appeal as measured across various media such as TV, video games, packaging, apparel and toys. Its database houses scores and rankings for hundreds of characters from Captain Kirk to Cap’n Crunch, with each receiving assessments of awareness, appeal and character attributes as well as measurements of character extendibility and affinity.
The company’s family of products also includes E-Score Character Kids (for the six to 12 set) and E-Score Character Tots (ages two to five), which will be fielded monthly.
E-Poll will be on hand at KidScreen’s Entertainment Marketing Exchange, taking place at the New York Hilton on February 9. For more info, check out http://www.kidscreen.com/exchange/2010/ or www.epollresearch.com.