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Care Bears crafts new character for Japanese market

As American Greetings Properties refreshes its Care Bears program in Japan next year, it's also introducing Sweet Sakura Bear exclusively to the territory.
December 16, 2009

As American Greetings Properties refreshes its Care Bears program in Japan next year, it’s also introducing Sweet Sakura Bear exclusively to the territory.

As a shy and modest bear, she reflects the values and symbols of Japan with a heart-shaped cherry blossom on her belly. Her debut comes with a portfolio of licensees across a number of categories, including stationery, home goods, accessories, and high-end fashions.

Care Bears are repped by licensing agents Mindworks in Japan and Medialink throughout the rest of Asia. For more information, visit www.CareBears.com

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