Want to know how often teens are talking about your brand? Sulake, operators of virtual world Habbo, has launched a measurement tool on the site called Habble that lets marketers track the conversations taking place about their brands in the online environment.
More than 155 million registered avatars controlled by users 19 and younger are part of the global Habbo community and Habble will enable marketers to measure brand names, slogans or key phrases used over a defined period. Data is updated daily, displayed and analyzed in a chart that maps activity peaks. The tool does not grant access to personal info of Habbo users, but monitors the level of brand mentions and then cross-references them with other measurement data.