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Disney and adidas kick-off new kids line

Disney Consumer Products and adidas are joining forces on a new product line for infants and children, bringing classic characters from the House of Mouse to the sporting company's kids line.
December 11, 2009

Disney Consumer Products and adidas are joining forces on a new product line for infants and children, bringing classic characters from the House of Mouse to the sporting company’s kids line.

Mickey and friends are set to grace a sporty and fashionable collection of footwear, apparel and accessories that will be available in adidas Sport Performance Stores and sports retailers across the globe starting this month.

The collection features adidas apparel silhouettes with pocket details and rubber Mickey badges on tees and pants, while hoodies have iconic Mickey-shaped zippers. Boys’ tees and shirts sport an animated image of Mickey, and Minnie will be the key character on the girls’ apparel/

Footwear includes the Disney StreetRun trainer with 3-D design elements and soles that leave a Disney-themed adidas footprint.

The next Disney-inspired collection by adidas will feature characters from Toy Story to coincide with the theater debut of Toy Story 3 in June 2010.

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