Turner CN Enterprises has lined up a slew of partners for the UK consumer products debut of fantasy-adventure property The Secret Saturdays.
Global master toy licensee Mattel has a wide range of products inspired by the series, including action figures, playsets and role play items ready to roll out to UK retailers throughout January, while video game publisher D3P just released the Secret Saturday video game The Beast of the 5th Sun and Rainbow Productions is constructing costume characters for meet-and-greet events and other promotional activities. Deals are also currently in the works for celebration cakes, outdoor toys, apparel and footwear in the UK and bags in Spain.
The Secret Saturdays series targets the six to 11 demo and currently airs on CN across EMEA and Kable eins in Germany. GMTV is its UK terrestrial home as of the New Year.