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NVCP gets busy for the holidays

Nickelodeon & Viacom Consumer Products is certainly not starting winter vacation early, judging by the string of kids-related deals inked across EMEA in the last few days.
December 9, 2009

Nickelodeon & Viacom Consumer Products is certainly not starting winter vacation early, judging by the string of kids-related deals inked across EMEA in the last few days.

NVCP closed a multi-property promotional deal with Belgium supermarket chain Delhaize. The five-week promotion started at the beginning of November that awarded with branded marble for every 20 Euros spent. Properties included in the promo are Dora the Explorer, Go, Diego, Go! and SpongeBob SquarePants.

In France, a special evening to officially close the SpongeBob SquarePants exhibition at the Pavillion de L’eau was held, while in Germany NVCP extended an agreement with Family Media to produce Avatar: The Legend of Aang-branded magazines until 2011. Spanish interactive partner THX also announced plans to launch a new title for Nintendo DS, Wii and Playstation 2, SpongeBob and Friends: Globs of Doom.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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