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Mr. Men and Little Miss play it safe

A new licensing deal between Chorion and Glenview, Illinois-based LCR Hallcrest will see the launch of Child Safety Products based on Mr. Men and Little Miss.
December 7, 2009

A new licensing deal between Chorion and Glenview, Illinois-based LCR Hallcrest will see the launch of Child Safety Products based on Mr. Men and Little Miss.

The agreement will see a line of products sold through Thermographics, LCR Hallcrest’s advertising specialty division that uses color-changing communication tools. Thermographic products are triggered by temperature and use liquid crystal and other thermochromic inks to produce unique dynamic premium and promo items.

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