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Barbie heads for the outdoors with ToyQuest

A new licensing deal between Mattel and L.A-based ToyQuest will see the outdoor products company producing a new Barbie backyard play program.
November 26, 2009

A new licensing deal between Mattel and L.A-based ToyQuest will see the outdoor products company producing a new Barbie backyard play program.

ToyQuest’s all-pink Barbie collection will include inflatable pools and pool toys, sand boxes and accessories, bubbles, sprinklers, chalk, garden tools and outdoor furniture. The program rolls out in spring 2010 to mass retailers in the US, with prices ranging between US$3.99 and US$169.99.

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