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And the Toy of the Year finalists are…

The Toy Industry Association is gearing up for the 10th-annual Toy of the Year Awards this coming February and the finalists in each of the competition's dozen categories have been announced. Read on to find out which playthings made the cut.
November 23, 2009

The Toy Industry Association is gearing up for the 10th-annual Toy of the Year Awards this coming February and the finalists in each of the competition’s dozen categories have been announced. Read on to find out which playthings made the cut.

Property of the Year nominees are Bakugan (Cartoon Network), Transformers (Hasbro), Lego, Barbie (Mattel), iCarly (Nickelodeon & Viacom Consumer Products), The Princess and the Frog (The Walt Disney Company) and Star Wars.

Nominees for Most Innovative Toy of the Year are Nerf N-Strike Raider Rapid Fire CS 35 Blaster (Hasbro), EyeClops Mini Projector (Jakks Pacific), Mindflex (Mattel), Zhu Zhu Pets (Cepia), Air Hogs Switchblade (Spin Master), Air Hogs Zero Gravity Laser (Spin Master) and Printies Design Studio (Techno Source).

For the full list of finalists, click here.

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