US sports retailer Kids Foot Locker is teaming up with Cartoon Network this holiday season for a Ben 10 rewards promo.
In the lead-up to the TV premiere of the new live-action/CGI movie Ben 10: Alien Swarm on Wednesday November 25 at 7 p.m., KFL shoppers will receive a limited-edition movie poster with the purchase of Converse Chuck Taylor shoes. The gift-with-promo is featured in-store at its more than 300 locations as well as at kidsfootlocker.com starting today until December 6.
The posters will also be available to online purchasers of the Converse products at the KFL website, and the campaign will be called out on the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.
During the promo period, CN will support the campaign with custom on-air spots driving consumers to their local KFL store to find out more about the shoes and the gift-with-purchase program. The promo spot airing on the kidnet will also stream online at the video section on CartoonNetwork.com.
In another promo, CN is also offering the chance to win a custom-modified, tricked-out, ‘Ben 10 green’ 2009 Dodge Challenger, driven in the movie. During the telecast on November 25, viewers will be encouraged to look for a Sweepstakes call-in message, instructing them to call a toll-free number. One grand prize winner will receive the souped-up Challenger, and an additional 100 second-prize winners will receive a 36′ x 24′ Kromekote limited-edition Ben 10: Alien Swarm movie poster.