Moonscoop is looking to expand the global presence of its animated property Hero: 108 and has brought on Turner CN Enterprises to lead the way in EMEA.
As the new licensing agent, Turner will rep the brand in the UK, Spain, Nordic, Turkey, Greece, Middle East and South Africa. The Flash-animated series is scheduled to air on Cartoon Network channels worldwide in 2010, with GMTV confirmed as the UK terrestrial broadcast partner for this March.
Hero: 108 will also get a boost from a promo platform, including animated shorts on various digital platforms, along with an MMOG developed by Gamania and 108 different Flash-based web games to support the series premiere. The promo will kick off with digital clues and shorts distributed through a number of online video and gaming platforms -YouTube, CartoonNetwork.com, GameTap and others – coinciding with the global rollout on Cartoon Network Worldwide in 47 countries.