Disney’s Alice in Wonderland, Sanrio’s Keroppi and Art Impressions’ Skeleanimals are the latest licenses to join New York-based F.A.B/Starpoint’s portfolio.
The multi-category manufacturer will be rolling out a range of licensed product for each of the properties. Disney’s Alice in Wonderland will be hitting the big screen in March 2010, and F.A.B. will be launching gifts and stationery for juniors at select specialty retail this holiday season. A broader distribution is planned for spring 2010 to coincide with the film’s release.
F.A.B. brought Keroppi bags and giftables to Target and Hot Topic this fall and spring 2010 will see a wider product launch in fashion and home products for tweens and juniors.
And a Skeleanimals collection of bags, gifts and stationery, which was rolled out to Target this past Halloween, will expand to Toys ‘R’ Us this holiday season, with an expanded rollout to mid-tier and specialty in 2010.