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m4e to rep PlayStation IPs as sub-agent

UK's Target Entertainment Group has tapped Munich-based m4e to rep PlayStation software IPs in Germany, Austria and Switzerland.
November 4, 2009

UK’s Target Entertainment Group has tapped Munich-based m4e to rep PlayStation software IPs in Germany, Austria and Switzerland. Additionally, m4e’s subsidiary Telescreen will be the brand’s sub-agent in Benelux.

The appointment will see m4e managing a merch program across a variety of consumer products categories, excluding PlayStation peripherals and PlayStation specific accessories. It’ll launch the program at the German Licensing Market in Munich today.

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