Teaming up with UK retail giant Tesco, kid entertainers The Wiggles are giving 300,000 members of the retailer’s Baby & Toddler Club the opportunity to download a free e-book.
The promo is running in the club’s November newsletter and will also be included in the December Baby & Toddler Club mailings, which will announce The Wiggles 2010 UK tour dates and include a competition to win show tickets.
The newsletter directs parents to www.tesco.com/babyclub where they can personalize and ‘publish’ their own e-book online. Parents will then have the option to print individual versions of the e-books as keepsakes, as well as send copies to friends. At the end of the promo’s run, the e-book will be available at WiggleTime.com.