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Nielsen Index indicates consumer confidence on the rise

After months mired in gloom, the latest Nielsen Global Consumer Confidence Index indicates that global consumer confidence is rebounding.
October 28, 2009

After months mired in gloom, the latest Nielsen Global Consumer Confidence Index indicates that global consumer confidence is rebounding.

The Index has jumped from 77 points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer confidence, while the US recorded its first jump since 2007.

Nielsen’s Global Consumer Confidence Index tracks consumer confidence and spending habits by surveying more than 30,000 internet users in 54 countries. In the latest round of surveys, Hong Kong posted the largest consumer confidence increase in the third quarter compared to Q2, up 14 points from 79 to 93 index points, followed by South Korea (13 points) and Brazil (12 points).

However, the survey also indicates that while confidence is on the rise consumer behavior in terms of spending habits have continued to level.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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