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IMG to rep Sesame Street in Korea

Sesame Workshop has tapped Korean licensing agency IMG to oversee its Sesame Street brand in the territory.
October 26, 2009

Sesame Workshop has tapped Korean licensing agency IMG to oversee its Sesame Street brand in the territory.

The new deal will see the agency managing the brand in various categories, from apparel, accessories, stationery, home décor, books video and audio, as the Workshop looks to strengthen its presence in the Asian market. It’ll be looking to develop a full L&M program with a range of products and retail promos.

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